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About US

WineUponATime.com is an online sales site for fine wines, fine wines and old vintages.

For 5 years, we have been committed to offering products that we select ourselves for their quality and exceptional character.

After 5 years spent by your side at the Martigny vinothèque, we have chosen to focus and specialize on the online sale of great wines and exceptional nectars. For amateurs and epicureans, your happiness is here. Our team of two (3 including the cat) is made up of wine enthusiasts graduates from the Burgundy School of Business and its specialized CIVS Master.

Where do the wines come from?

The sources of supply are diverse: A part comes from our personal cellar, from bottles that we have bought for years during our travels or our visits in estates. Part of it comes from cellar buyout, tastes change over time. Many of our customers wish to taste wines "in the fruit" and forget or leave their beautiful bottles in their cellar. After checking the quality (including tasting a few bottles) we buy back what the owner wants to give us at a fair price. Part of it comes from auctions. Over the years we have established good relationships with serious auction houses. We check the provenance of the bottles and their state of preservation. Often the bottles come from collectors' cellars or stocks from restaurant closings. Also we never buy from sites like Ricardo or Ebay because the provenance and the quality of conservation cannot be verified and disapointment happens very often.

How are the wines stored?

We are a small company that do "hand-sewn". Therefore we do not need large air-conditioned and ventilated energy-intensive warehouses. Our wines are stored in 3 different natural underground cellars, the main one is located in Martigny in Valais Switzerland. The humidity level varies between 80% and 85% and the temperature between 12 ° C and 15 ° C as saying that we are delighted. The downside is the slight lack of space and the difficulty to access to the wines. Each order preparation therefore requires certain acrobatics skills on a scale and a large organization for stock management.

How do we set the prices?

This is a highly technical and scientific method which consists of the following: Systematically offering the best market price. For this, we use specialized search engines like wine-searcher.com to find the prices of our competitors. Sometimes we get carried away with buying certain bottles that we like and pay a little too much for them. There are two solutions, sell with an almost non-existent margin or drink the bottles, because this is how we learn from our mistakes.

During cellar buyouts, we must offer fair prices to sellers and our future customers. Many semi-professional sellers (you know the ones who sell thousands of bottles without paying any tax) on auction websites rely on Idealwine ratings. You should know that the Idealwine prices include the 20% of fees collected by the site and do not take into account the + -15% of sales fees taken from the seller. To put it simply, for a bottle sold for 100 chf on Idealwine, the seller will receive about 65 chf, ditto for auction houses. We therefore try to offer prices equivalent to + -70% of the wine real market price.

If you have any questions, write to us at [email protected] we will be happy to answer you.